NACFF was created to provide all the information, tools, and resources needed for financial professionals to ensure they are compliant with the new fiduciary rule.
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NACFF was created to provide all the information, tools, and resources needed for financial professionals to ensure they are compliant with the new fiduciary rule.
In today's financial world, trust isn't given—it's earned.
The National Association of Certified Financial Fiduciaries® (NACFF) was founded to meet the growing demand for transparency, accountability, and truly client-first financial advice. As expectations from both consumers and regulators continue to rise, financial professionals must do more than claim to act in their clients' best interests—they must be able to prove it.
To train and develop a network of qualified fiduciary professionals that strive to create a strong and safe environment where investors are assured that their best interests always come first.
NACFF provides comprehensive fiduciary training and certification through the Certified Financial Fiduciary® (CF2) designation—a program designed to help financial professionals deliver advice aligned with a true best-interest standard.
CF2 professionals are trained to:
Apply fiduciary principles in real-world situations to deliver genuinely client-first advice.
Build trust through transparency and education, keeping clients informed at every step.
Deliver strategies focused on long-term client outcomes, not short-term commissions.
The CF2 designation is awarded to professionals who complete a rigorous training process and commit to upholding the NACFF Code of Conduct.
It represents more than a credential—it signifies a commitment to:
Every recommendation is made with the client's best interest as the sole priority.
Maintaining the highest ethical standards in every client interaction and financial decision.
Providing clear, responsible financial guidance that clients can understand and act on.
NACFF supports financial professionals with the tools and systems they need to succeed—while helping consumers connect with trusted advisors who are committed to acting in their best interest.
Through initiatives like NewMAP, our proprietary financial organization system, we are also simplifying the way individuals and families understand and manage their finances.
As the demand for fiduciary guidance continues to grow, NACFF remains committed to setting the standard for integrity, education, and client-first financial planning.
Because today, it's not enough to just say you're a fiduciary…
Now you have to prove it.
"These course materials have been reviewed and confirmed to reflect a standard of conduct for investment professionals that is consistent with all prevailing fiduciary standards." — Fred Reish
To develop a network of qualified professionals that strive to create a strong and safe environment where investors are assured that their best interests always come first.
The NACFF is impartial in carrying out its certification activities, managing conflicts of interest, and ensuring the objectivity of its certification activities.
NACFF's CF2 certification program meets the international standard for personnel certification bodies.
